The Ultimate Fighting Championship is trying to trademark the phrase “BADDEST MOTHERF**KER.”
According to Josh Gerben on Tuesday, the phrase if approved will be used for an event name, a championship belt and a line of toys. (SLIDESHOW: These UFC Women Really Hate Wearing Clothes)
The UFC has filed 3 trademark applications for ‘BADDEST MOTHERFUCKER.’ @ufc claims the phrase will be used for:
1. The name of an event
2. A championship belt
3. A brand of toys (?!)A Supreme Court ruling from June makes registering such a ‘scandalous’ phrase possible. #UFC pic.twitter.com/N8m62R4lz0
— Josh Gerben (@JoshGerben) September 17, 2019
Love this move from Dana White. I absolutely love this move from the UFC. There’s great moves, there’s power moves and then there’s this move. (SLIDESHOW: These Are The Greatest Ronda Rousey Photos On The Internet)
There’s a billion percent chance I’d watch a UFC event called “BADDEST MOTHERF**KER.” A billion percent chance. I already love the fighting game, but this is taking it to the next level. (SLIDESHOW: These Are The Sexiest Paige VanZant Photos On The Internet)
It’s just a middle finger to all the mainline sports people.
You want to watch tennis? Sweet, I’ll be watching dudes fight in the “BADDEST MOTHERF**KER” in Vegas.
The UFC and Dana White are known for having genius ideas, and you can go ahead and put this one right up there near the top of the list.
I hope like hell this gets approved. Nothing, and I mean nothing, would make me happier.