Matthew McConaughey and his wife Camila bared their bottoms in a frisky new advertising campaign for their new tequila brand.
The couple unveiled their new joint venture, Pantalones Organic Tequila on Wednesday by posting a video to their social media channels. The ‘cheeky’ video plays on the name of the brand by showing McConaughey and his wife riding motorcycles with their pants off, and walking hand-in-hand with their bare butts hanging out. McConaughey captioned his post with the words, “the best thing we’ve made with our pants on.”
The video featured a voice over by McConaughey as the couple sped off on motorcycles in an agave field.
“When did tequila stop being tequila?” McConaughey said.
Camila then piped in to say, “Right? Where’s the fun?”
The shot of the married couple on motorcycles pans out to reveal they’re both riding without pants on, with blurred portions carefully covering the parts that count.
They are then seen toasting to one another with their tequila, before the clip shifts to the images of them half-naked on the dirt path.
“Please do not keep yours on,” they said.
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The brand’s website reveals how the McConaughey’s came up with the unique name for their new spirits.
“Pantalones is a 100% Blue Weber Agave, super premium ORGANIC Tequila that is smooth, flavorful, and great for sipping, shooting or mixing up in your favorite Fancy Pants cocktail,” the website revealed. (RELATED: Kendall Jenner Settles Lawsuit Against Her Tequila Brand)
“Pantalones is Spanish for pants, and also Spanish slang for guts. Pantalones Tequila is all about having the guts to make that next move, to have fun and not take things too seriously.”
“We all put our pants on one leg at a time, and just like pants our Tequila is for everyone,” the McConaugheys said.
Pantalones Tequila comes in three bottles. Pantalones Tequila Blanco, Pantalones Tequila Reposado, and Pantalones Añejo, and the prices range from $44.99-$54.99.