Cardi B’s latest Super Bowl commercial for NYX Professional Makeup has generated quite the buzz, after it was deemed NSFW by the NFL reps, EW reported Sunday.
The advertisement, intended to spotlight the brand’s Duck Plump lip gloss, took an unexpected turn that led to a partial broadcast ban due to its NSFW content, according to EW. The commercial begins with Cardi B showcasing the lip gloss’ ability to enhance lip fullness. However, the narrative quickly shifts to a comedic misunderstanding, with several men confusing the product’s purpose, leading to a series of humorous, albeit inappropriate, scenarios.
In a seamless transition from the glamour of Cardi B’s presentation, the ad cuts to a faux news report, and humorously addressed the misapplication of the Duck Plump gloss by men, sparking widespread confusion and chaos, the outlet stated. This portion of the ad, filled with female firefighters and 911 operators responding to the bizarre situation with a mix of professionalism and disbelief, captures the essence of the humor intended by NYX. (RELATED:Cardi B Reveals Major Plastic Surgery She Underwent After Giving Birth)
NEWARK, NEW JERSEY – SEPTEMBER 12: Cardi B attends the 2023 MTV Video Music Awards at Prudential Center on September 12, 2023 in Newark, New Jersey. (Photo by Jason Kempin/Getty Images for MTV)
NEWARK, NEW JERSEY – SEPTEMBER 12: Cardi B performs onstage during the 2023 MTV Video Music Awards at Prudential Center on September 12, 2023 in Newark, New Jersey. (Photo by Mike Coppola/Getty Images for MTV)
MESA, ARIZONA – DECEMBER 10: Cardi B performs onstage during TikTok In The Mix at Sloan Park on December 10, 2023 in Mesa, Arizona. (Photo by Rich Fury/Getty Images for TikTok)
MIAMI BEACH, FLORIDA – DECEMBER 31: Cardi B performs onstage at The Fontainebleau Miami Beach NYE 2024 Celebration with Cardi B And DJ Gryffin at Fontainebleau Miami Beach on December 31, 2023 in Miami Beach, Florida. (Photo by Aaron Davidson/Getty Images for Fontainbleau Miami Beach)
A standout moment features a pharmacist clarifying the product’s intended use with a mix of frustration and incredulity, emphasizing the gloss’ purpose for lips and nothing else. Even Cardi B, portrayed as regal and detached from the chaos, is left bewildered by the news, EW reported.
Yasmin Dastmalchi, General Manager USA at NYX Professional Makeup, expressed pride in the ad’s creative direction, noting its intent to subvert male stereotypes through humor, according to EW. The brand aimed to bring laughter to Super Bowl viewers, leveraging its bold identity and entertainment roots to make a memorable debut on one of advertising’s biggest stages.