Blackpink’s Jennie Kim stripped down to her bra and underwear for the racy Calvin Klein Spring 2024 campaign.
The K-Pop star and famous actress from “The Idol” took the spotlight in the hot new advertising campaign that highlights the star’s “playful confidence,” according to People. Images from the brand new lingerie line were shared to social media by photographer Mert Alas. The teaser ad showed Kim slipping on some cowboy boots and rolling around in her bed wearing a sports bra and panties.
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The first installment of the advertisement of the campaign also includes Kendall Jenner, Idris Elba and BTS’ Jungkook.
CANNES, FRANCE – MAY 22: Jennie Ruby Jane attends “The Idol” Premiere Afterparty at the 76th annual Cannes film festival at Palm Beach on May 22, 2023 in Cannes, France. (Photo by Kristy Sparow/Getty Images)
The brand’s iconic underwear line is bolstered with the addition of the new Intense Power underwear and Minimalist lingerie collection that were designed for “expressive, seductive comfort.” Calvin Klein’s seasonal collection is centered around “relaxed simplicity” and “classic designs with a timeless, youthful attitude,” according to People.
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The black and white teaser video showed Kim flaunting her stuff in a black and white branded set of undies and panties, drawing on the classic style of the brand. She paced around the studio and put on a pair of Calvin Klein jeans in the laid-back advertising campaign. At one point, the famous singer and actress put on a boxy jean jacket over her undergarments in a sleek, sexy display of layered fashion.
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Kim slipped on a pair of classic-cut 90s straight-jeans before transforming into an entirely different look. The video cut to show Kim in a white miniskirt and tank top, with tall boots as she stood on top of a bed. Another outfit showcased the star in a pair of shorts with an unzipped sweater. (RELATED: Lisa Rinna Strikes A Daring Pose In Designer Underwear)
South Korean singer and actress Jennie Kim (R) arrives with US actress Da’Vine Joy Randolph for the screening of the film “The Idol” during the 76th edition of the Cannes Film Festival in Cannes, southern France, on May 22, 2023. (Photo by LOIC VENANCE/AFP via Getty Images)
Kim has been an active brand ambassador for Calvin Klein since 2021.
CANNES, FRANCE – MAY 23: Jennie Ruby Jane attends “The Idol” photocall at the 76th annual Cannes film festival at Palais des Festivals on May 23, 2023 in Cannes, France. (Photo by Andreas Rentz/Getty Images)